Next, do your research. Geography is a big one. Where do your target audiences tend to live? Are they suburbanites or city dwellers? Broadly speaking, art marketers can feel pretty good about focusing on urban areas.
Researching online behavior is also important. If you’re going after photographers, visually-based social media platforms like Instagram and Pinterest are great places to start. Sharing impressive content in their feeds will get their attention, encourage engagement, and increase your brand presence over time.
If, instead, you want to market to film buffs, it’s probably a good idea to advertise on YouTube. Music fans? Spotify, Apple Music, SoundCloud, Tidal, Bandcamp, and any other streaming platform the hipster folk are frequenting. You go where they go.
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